Serial exited founder now growing SeedLegals to global expansion | Anthony Rose

Guest: Anthony Rose from SeedLegals

LinkedIn: in/anrose/

Anthony moved to the UK to lead the building of the BBC iPlayer, before delving into entrepreneurship. After starting and selling 2 separate businesses he moved on to the startup legals space where over the past 8 years he has been building SeedLegals - a legaltech scaleup where 1 in 3 of all UK fundraising rounds are completed through the platform.

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- LinkedIn: /in/james-farnfield/

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00:00 - Start

01:47 - Introduction to Anthony and Seedlegals

02:29 - Why has Anthony settled in the UK

03:16 - The story behind the iPlayer

04:55 - The selling of Anthonys first 2 businesses

08:18 - Why the automotive niche for 6Tribes

09:52 - The whatsapp group at Seedlegals

12:45 - The importance of feedback

14:43 - CLG vs PLG

16:47 - Any errors with contracts in the early days

19:03 - How big is the Seedlegals whatsapp

20:49 - How hands on should a founder be

22:23 - 1 in 3 Uk fundraising businesses use seedlegals

24:34 - The importance of having a online presence as a business owner

27:45 - the importance of founder led marketing

30:56 - when pitching start small

32:30 - What question has anthony been asked the most

34:09 - How large does your traction need to be before raising

38:19 - Whats the plan for seedlegals over the next 5 years

40:41 - logistical steps of setting up in the US for expansion

42:56 - How does Anthony find balance managing 160 plus people

44:40 - Anthonys views on culture and how to be successful

46:54 - Offsites and away days essential at Seedlegals

48:13 - Why is Anthony focusing on content today

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